Windy City Media Group Frontpage News


home search facebook twitter join
Gay News Sponsor Windy City Times 2023-09-06



SAVOR Crumbl franchise co-owner talks about the sweet business of cookies
by Andrew Davis

This article shared 1504 times since Thu Sep 7, 2023
facebook twitter pin it google +1 reddit email

When it comes to success stories in the world of sweets, few companies and brands can compare to Crumbl and its signature pink box.

Started by Jason McGowan (CEO) & Sawyer Hemsley (COO) in 2017 in Utah, the cookie-focused Crumbl—which features a weekly rotating menu of the huge items—has blossomed from a humble store into more than 900 locations nationwide, including more than 30 in Illinois, including several in Chicagoland.

One of those locations is in Chicago's Old Town neighborhood at 1441 N. Wells St., where co-owner Cory Lester weighed in on the chain's almost unparalleled success, among other things.

"My brother [Kevin, who co-owns this Crumbl with his wife, Meredith] and I are originally from Idaho," Lester said. "My brother had been out here for about 10 years but he has a condo in Utah—which is where he was introduced to Crumbl, in Park City. From there, they tried it and thought this would be a great concept to bring to Chicago.

"He called me and asked what I had going on. I had just graduated from Boise State University, and I thought it would be great to get some business experience—but I thought it'd be great to work at a Crumbl first, so I started working at an Idaho location. I worked there for about six months and we decided that we needed one of these in Chicago. My wife and I moved out here and got things started.

"Once we saw the product and the love the customers had for it, [the store] was something we had to do."

Regarding those rotating flavors (of which there are more than 200—six of which are offered each week), Lester said the company designates which ones will be sold. "Corporate comes out with the flavors, so every Monday they do rotate," although they're notified each Friday so they can order the right ingredients, he said. "I think they do a really good job of balancing the flavors—and there's something for everyone. We'll always have chocolate-chip cookie or semi-sweet, but there are usually five rotating ones each week. And guess what? If you don't like something this week, we'll have a brand-new menu for you next week." (As an aside, this writer hopes the chocolate-cake cookie will always be around, too.)

And having chocolate-chip cookies (which happens to be Lester's favorite) around isn't just a nod to its popularity but it's an acknowledgement of Crumbl's beginnings. "The cookies that started Crumbl were chocolate-chip and pink sugar, and we have the iconic pink wall." (By the way, people take Crumbl very seriously, as witnessed by the subreddits devoted to the comings and goings of various flavors.)

Asked what makes Crumbl unique, Lester answered, "It's a great company with a great product, great brand and great message: Sharing cookies can bring people together. Food is a great connector. Also, it caters to everybody."

Of course, the Old Town location (which, like many other Crumbl locations, is fast-casual and devoid of tables/seats) is a prime one, situated in an area full of upwardly mobile millennials. Lester said the busiest times are lunch and "after 5 p.m., when people start getting off work. When they're done with dinner, they want a little treat. Also, during the summer, people from the Chicago sports leagues sometimes create a really big push."

When asked if there are any drawbacks, Lester said there's been at least one: "I wish we were open longer hours," citing the late-night cravings some people have.

But in the meantime, the Lesters are certainly enjoying sweet success.

For more about Crumbl and to order some of its delicious cookies, visit .

Note: This visit was arranged.

More reviews and Chicago restaurant news are at .

This article shared 1504 times since Thu Sep 7, 2023
facebook twitter pin it google +1 reddit email

Out and Aging
Presented By


Gay News

19th annual Andersonville Arts Weekend Sept. 29 - Oct. 1
--From a press release - CHICAGO (September 18, 2023) The Andersonville Chamber of Commerce (ACC) is pleased to welcome back its 19tn annual Andersonville Arts Weekend, with the neighborhood transformed into a "walkable art gallery" ...

Gay News

SAVOR REVIEW Wake 'n Bacon brings its enticing global style to dinnertime
When a spot is named Wake 'n Bacon (420 W. Belmont Ave.;, you can pretty much expect that brunch is quite the specialty. (I haven't had the pleasure of trying that meal there, but I ...

Gay News

SAVOR Negroni Week, Equality Illinois brunch, new bakery and more
Negroni Week (Sept. 18-24) is returning. Restaurants and bars around the world are joining forces to celebrate Negroni Week—a global charity initiative in support of Slow Food, with Campari at its heart, that has raised more ...

Gay News

Lesbian chef Susan Feniger coming to Chicago for Reeling
Susan Feniger. FORKED—a verite-style documentary by award-winning filmmaker Liz Lachman that captures moments and the impactful career of her life partner: culinarian, author, entrepreneur and James Beard Award winner Susan ...

Gay News

BOOKS/SAVOR 'Made in Chicago' authors dish on stories behind local treats
When it comes to culinary scenes, Chicago is second to none, but do people really know the origins of local dishes—or even which ones have origins in this city? Revered food journalists Monica Eng and David ...

Gay News

SAVOR Upcoming events, including a wine dinner and a paella fest
The upscale Mexican restaurant Tzuco, 720 N. State St., will mark its fourth anniversary and celebrate Mexican Independence Day on Friday, Sept. 15. The event, "4 Anos, 4 Manos," will spotlight dishes by Tzuco Chef Carlos ...

Gay News

NATIONAL Historic political win, Columbus situation, trans coach, Gold + Williams
Fabian Nelson won a Democratic primary runoff in Mississippi's 66th state House district—and he's now the state's first openly gay legislator, The Guardian noted. (Republicans are not running a candidate for the general election sched ...

Gay News

Theater Review: A Taste of Soul brings music and food center stage
By Brian Kirst - We all know the sluggish quagmire of weekday work mornings. Often the only thing that gets us moving and able to face the day is our favorite songs. While all of the Black Ensemble Theater productions ...

Gay News

Openly gay football player Carl Nassib retiring at 30
On Sept. 6, openly gay free agent defensive end Carl Nassib announced his retirement from the NFL after seven seasons, Sports Illustrated reported. Nassib—who played for the Cleveland Browns, the Las Vegas Raiders and twice for ...

Gay News

Openly gay airline CEO resigns amid controversy
Alan Joyce, the openly gay CEO of Australian airline Qantas, has resigned after being accused of participating in illegal ticket sales, Reuters reported. Joyce, the company's head for 15 years, had been scheduled to retire in ...

Gay News

Can Chicago escape the 'urban doom loop?'
Prior to the COVID-19 pandemic, major U.S. cities were experiencing strong growth fueled by financial and technological sectors of the economy. COVID, however, caused a massive change in population migration and work behavior which has created ...

Gay News

Laura Ricketts-led group of diverse investors buys Chicago Red Stars in $60 million deal
From an Sept. 1 press release: A diverse investor group led by Laura Ricketts and prominent Chicago women business and civic leaders has officially taken ownership of the Chicago Red Stars National Women's Soccer League ...

Gay News

SAVOR Japanese-inspired brunch, Jose Andres, cake decorating and more
Itoko, a Japanese restaurant courtesy of Chef Gene Kato and BOKA Restaurant Group that's at 3325 N. Southport Ave., is debuting its weekend brunch at 10:30 a.m.-2 p.m. Brunch is centered around Japanese-inspired dishes such as ...

Gay News

LGBT Chamber of Commerce holds 15th NetWERQ Cruise
On the evening of Aug. 21, the LGBT Chamber of Commerce of Illinois held its 15th annual networking and fundraising event NetWERQ on Lake Michigan. Members of the group boarded the cruise ship Spirit of Chicago ...

Gay News

SAVOR Hawaii fundraiser, National Dog Day events, Chicago Gourmet and more
Remember when I said last week that August is National Sandwich Month? Well, here are a couple other items to keep in mind. Sunda New Asian, 110 W. Illinois St., is offering steamed bun sliders (scallion ...


Copyright © 2023 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.






About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam     
Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.