In today's ecomony, many consumers are trending toward home remodeling as a way to revamp their surroundings, rather than packing up and moving altogether. Just ask Gene Sokol, owner of Euroluxe Interiors, which prides itself on specializing in high-end European cabinetry, interior doors and other home-related products. "We are a bargain stop for people that are looking to remodel their home within a budget. We offer contemporary, modern pieces from Europe."
When Gene started in this business over eight years ago at the original location in Rogers Park, he got the main portion of his business ( about 60 percent ) from professional clientsdevelopers and interior designers working for builders and realtors, and about 40 percent from individual consumers. Since then, he has seen a remarkable shift as today, developers account for only about 20 percent of his base; 80 percent of his current clients are private consumers.
Gene describes his typical customer as someone who is remodeling a home or buying a new home or apartment and looking to remodel cabinetry, bathrooms or even to buy small pieces of furniture. They are most likely a city resident ( up to 80 percent of Euroluxe's clients reside in Lincoln Park, Lakeview and Bucktown ) who is looking to move away from a typical, big-box kind of product and into something that's more unique.
And it's this same kind of uniqueness that Gene attributes to his loyal GLBT clientele. "Throughout the years I've seen many clients coming from the gay and lesbian community. I can only guess why my products are attractive to people from that community. It's colorful, it's unique, it's different and that's how I see the gay and lesbian community: as being different from the mainstream."
Euroluxe Interiors offers a variety of finsihes and colors and that allows them and the customer to work together to achieve an absolutely unique result in home remodeling.
Visit Gene and Euroluxe Interiors at their new Lakeview showroom, 3066 N. Lincoln Ave. Call 773-270-0030 or check them out online at www.euroluxeinteriors.com .