Both the Sidetrack nightclub and 44th Ward Ald. Bennett Lawson sponsored the Christmas in July Beach Bash at Hollywood Beach July 23.
Santa's Sexy Elves scoured the sands, spreading the word that the Santa Speedo Run will take place on Dec. 2 with all proceeds benefiting Center On Halsted. Performer Steve Grand was also on hand, modeling and selling his Grand Axis Swimwear and Underwear Line, while also taking pictures with fans that afternoon as Sexy Santa.