We are the CHUMP-ions: Lucid Realty, Inc. has introduced CHUMP, a real estate service targeted to Chicagoland home buyers and sellers, according to PRWeb.com. CHUMP ( Catering to Highly Unsophisticated and Misguided People ) lets clients receive the same service provided to Lucid Realty's regular home buyers and sellers, but forgo the savings that are normally offered in the form of rebates to buyers and discounted commissions to sellers. "CHUMP is an optional plan that we introduced to appeal to those Chicago area consumers that still believe, despite all evidence to the contrary, that traditional, full-priced real estate brokers offer some vague advantage," said Lucid Reality President Gary Lucido.