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WINDY CITY TIMES
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Survey: Insurance companies' domestic-partner benefits may affect sales
2008-05-28
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This article shared 3808 times since Wed May 28, 2008
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One-third of gays and lesbians would change their auto insurance policies if an insurance company offered domestic-partner benefits to its own employees, according to the results of a survey released by Witeck-Combs Communications.
Harris Interactive, a global market research and consulting firm, conducted the national online survey in conjunction with Witeck-Combs Jan. 15-22, Of the 2,514 respondents, 303 identified themselves as lesbian, gay, bisexual or transgender.
The survey also revealed that gays and lesbians are twice as likely as their heterosexual counterparts to purchase their automotive insurance online. Seventeen percent of gays and lesbians said they purchased their primary automotive insurance online, compared to only 8 percent of heterosexuals. In addition, 42 percent of gays and lesbians are likely to purchase their primary auto insurance through a company agent, as compared to 35 percent for heterosexuals.
However, 49 percent of the LGBT respondents said that they have no life insurance. Only 32 percent of heterosexuals claimed to have none. |
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This article shared 3808 times since Wed May 28, 2008
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