Planned Parenthood advocacy and political organizations launched the 2022 electoral program "Take Control," which represents the groups' largest ever investment in an electoral cycle, an organizational press release announced.
The $50-million program will help elect champions for sexual and reproductive health care and rights, including abortion, up and down the ballot and all across the country. The strategic investments will focus on states positioned to either ban or expand access to sexual and reproductive healthcare.
Planned Parenthood Votes also launched its 2022 electoral website, takecontrol2022.org . Take Control / Toma el Control will be a hub for information about Planned Parenthood Action Fund-endorsed candidates and key races, and will let people know how to get involved with Planned Parenthood advocacy and political organizations in this cycle.
"This is an election about power and control," said Planned Parenthood Votes Executive Director Jenny Lawson,. "The Supreme Court and anti-abortion rights politicians have stripped people of their constitutional right to abortion and the ability to make personal health care decisions."
Planned Parenthood advocacy and political organizations will initially invest in nine target states: Georgia, Nevada, Minnesota, Pennsylvania, Arizona, North Carolina, New Hampshire, Michigan and Wisconsin. Local Planned Parenthood advocacy and political organizations in Colorado, California, Maine, Ohio and Florida will also run robust electoral campaigns. In sum, the program will reach up to 6 million voters through volunteer and paid canvassing; phone banking; and mail, TV and digital advertising.
Planned Parenthood advocacy and political organizations will also launch a Black, Latino & People of Color Youth Organizing program run by young organizers of color for young people of color. While Black and Latino engagement will happen in all nine key states, the Black Latino & People of Color Youth Organizing program will concentrate efforts in Arizona, Georgia, North Carolina and Michigan.
This spring, the presidents of three major advocacy and political organizationsPlanned Parenthood Action Fund, NARAL Pro-Choice America and EMILY's Listannounced a historic collective spending of $150 million toward the 2022 midterms.