Windy City Media Group Frontpage News


home search facebook twitter join
Gay News Sponsor Windy City Times 2021-12-08



Palette Beauty dry bar offers quick, affordable makeup services
by Carrie Maxwell

This article shared 2321 times since Sun Jul 18, 2021
facebook twitter pin it google +1 reddit email

Nicola Craig has opened a new business, Palette Beauty, at 2730 N. Clark St., in Chicago's Lincoln Park area.

Craig—who calls herself a "big business nerd with a passion for both entrepreneurship and creative endeavors"—started her first business in high school selling clothing she designed and sewed. She has also worked in management consulting at Bain & Company and got her MBA from Kellogg School of Management at Northwestern University. During her spare time she learned makeup, card making and calligraphy skills.

"My friends always tease me for constantly bringing a trail of glitter with me wherever I go," said Craig.

The genesis for this venture began after Craig got her MBA.

Craig, who identifies as bisexual, was looking to get her makeup done in a quick and inexpensive way for a holiday party and could not find an establishment that offered this service.

Craig did some research about a year ago and also found two other issues with makeup services in Chicago—inclusivity and dependability.

"Palette aims to be the most inclusive makeup services by always offering the right products and skills to do every face," said Craig. "Our artists have specialties in doing deep skin tones, Asian faces and male makeup. For dependability, we want to ensure that clients leave with the looks that they envisioned. We want to make sure that they look like themselves at the end of the service, not a face they do not recognize."

Craig said she wants her clients to encounter a friendly staff that will "go out of their way to work with you to make sure you" have an enjoyable experience. The overall mission, according to Craig, is that clients should feel the most confident version of themselves and have a "wow moment" when their final look is revealed so they leave with that "extra boost of self-assurance" to take with them to a big work meeting, date, headshot, event or other occasion.

When asked for the meaning of a "dry bar," Craig said the concept first emerged in 2010 to offer quick, affordable blowouts for people's hair that did not involve getting a haircut at the same time. A dry bar has a set menu of styles at an affordable price.

"Palette has a similar menu concept—offering natural, glam and glowy options," said Craig. "We offer our services at $60, with 20 percent off your first service, which is far less than hiring a makeup artist for a one off event, which can cost $100 plus."

Craig said she decided to open her business in Lincoln Park because it is a more residential area and "coming out of COVID, we felt that people were still gravitating around their homes." She added that customers have already come from other parts of Chicago and she is looking at locations in the West Loop and River North down the line.

In addition to Craig, Palette Beauty also has a team of LGBTQ allies— Kate Davis, who is working on the summer marketing efforts; Phoebe Deards, who is involved in overall marketing strategy and branding; makeup specialist Christianne Johnson, who created the menu, looks and organized the diversity-focused photo shoot; Seanette Ting, who designed the customer experience and organized the physical store location; and Craig's two sisters, Emma and Gillian, who are involved in interior design and advertising, respectively. Additionally, there are 10 make-up artists and Craig is in the process of hiring more to add to her team.

In terms of the financing, Craig received funding from Northwestern University's entrepreneurship program for students. She was chosen as one out of three students to be funded by Kellogg to embark on this endeavor as a full-time job this summer. Craig said she is one of 10 participants who took part in an entrepreneurship boot camp to be accepted into the Jumpstart program at Northwestern that is designed to help the most promising early stage ventures. She added that Northwestern's faculty has helped her immensely.

The city's relaxation of its COVID-19 vaccinations has allowed Craig and her team to offer makeup services at the LGBTQ+ event Pride in the Park, where they also did body painting, festival glitter and sweatproof airbrushed makeup. They will also be offering services for Lollapalooza, Halloween and holiday parties.

Additionally, they will be focusing on makeup education and adding to their class roster including a makeup audit where customers come in with their regular makeup and Palette's artists will offer tips about how to better use them.

And in this age of COVID, "we also take sanitation very seriously," said Craig. "All of our artists have makeup certifications that involve sanitation procedures and we follow very strict safety protocols."

See and

This article shared 2321 times since Sun Jul 18, 2021
facebook twitter pin it google +1 reddit email


Gay News

LGBT Chamber opens new office in Springfield 2022-01-26
- The LGBT Chamber of Commerce of Illinois announced the opening of an additional office in Springfield, according to a press release. The headquarters will remain in Chicago. "We are committed to LGBT business advocacy and our ...

Gay News

Andersonville Chamber of Commerce to present annual Hygge Fest Feb. 4 - 6 2022-01-26
-- From a press release - CHICAGO (January 25, 2022) — The Andersonville Chamber of Commerce (ACC) is pleased to present its annual Hygge Fest featuring a weekend of "Hygge-themed" promotions from participating Andersonville businesses from ...

Gay News

Founders First offering grants to underrepresented Chicagoland business owners 2022-01-24
-- From a press release - CHICAGO — Founders First CDC— a national 501(c)(3) non-profit organization that empowers expansion in diverse founder-led, revenue-generating businesses—announced a second and expanded Job Creators Quest Grant ...

Gay News

Human Rights Campaign Foundation releases new data on the LGBTQ+ wage gap 2022-01-19
-- From a press release - WASHINGTON — Today, the Human Rights Campaign Foundation, the educational arm of the Human Rights Campaign, the nation's largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, released ...

Gay News

Skydeck Chicago announces Valentine's Day 'Love on The Ledge' contest 2022-01-05
- Skydeck Chicago has announced its annual "Love on The Ledge" social media contest. The event at the Willis Tower observation deck gives adventurous couples of all backgrounds the chance to tie the knot or renew their ...

Gay News

A look at Northalsted/Boystown bars since 2020 town hall on racism 2021-12-30
Video below - Zola Chatman began her drag career in 2018 at a drag brunch at Kitchen 17, a local vegan restaurant. Chatman, a Black trans woman from Chicago, entered the drag world thinking she was joining a supportive ...

Gay News

Filmmaker B. Danielle Watkins discusses her 'Higher Spirit' 2021-12-22
- Although lesbian filmmaker/screenwriter/author B. Danielle Watkins has now made two films about Christmas, she admitted she really doesn't like movies that center on the holiday. "My best friend and business partner, Onyx Keesha, loves them," Watkins ...

Gay News

Hungry Souls Collective founders talk genesis of company, other work endeavors 2021-12-22
- Licensed clinical social workers Victoria Aron and Mikki Guerra have joined forces to create Hungry Souls Collective—a woman-, LGBTQIA- and minority-owned business that specializes in trauma, addiction and spirituality. According ...

Gay News

Five Worth Finding: Gift ideas 2021-12-15
- With the holidays almost upon us, here are a few items to consider: —Samsung items: Some people may just think phones and computers when they think of Samsung, but the company offers so much more. For ...

Gay News

Downstate Donuts starts Kickstarter campaign for Andersonville shop 2021-12-14
- Chicago's award-winning Downstate Donuts, known for its signature line of authentic potato donuts, has launched a Kickstarter campaign to open its first retail shop in Chicago's Andersonville neighborhood. Since founder ...

Gay News

Windy City Times 2021 recipient of NLGJA: The Association of LGBTQ Journalists Legacy Award 2021-12-08
--From a press release - WASHINGTON, D.C. (December 9, 2021) — Today, NLGJA: The Association of LGBTQ Journalists announced that the Windy City Times is the 2021 recipient of the NLGJA: The Association of LGBTQ Journalists Legacy Award. The NLGJA: The ...

Gay News

Webber cleared of criminal charges in spring incident 2021-12-07
- Criminal charges against business owner Christy Webber that arose from an alleged altercation on the West Side this past spring have been dropped. Webber, a prominent LGBTQ+ activist who also owns Christy Webber Landscapes and Christy ...

Gay News

Chicago queer hair artists carve out safe spaces to cut and style hair 2021-12-06
- When Blue Line Barbers moved locations, Talia Roxit immediately knew which barber chair she wanted to claim: the one closest to the window. "It's not that I want the attention, but I want to draw in ...

Gay News

Yoshi's Cafe to close permanently after Dec. 12 2021-12-03
- Yoshi's Cafe, a Northalsted restaurant that specialized in the fusion of French and Asian cuisines for almost four decades, will close permanently after Dec. 12, The Chicago Tribune reported. "Yoshi's Cafe's last day will be Dec. 12th ...

Gay News

Recap: Mogul's holds first-ever International ERG Day 2021-11-30
- Employee resource groups (ERG), affinity groups, business networking and diversity councils have helped unite likeminded tribes of people throughout the workplace for more than 30 years. ERGs are aligned with one clear focus in mind: fostering ...


Copyright © 2022 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.






About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.