An image of a multilayered rainbow Oreo was added to Kraft Nabisco's Oreo Facebook page June 25and has apparently generated a frenzy.
The post (which includes the caption "Proudly support love!" has received more than 200,000 "Likes," and there have been almost 40,000 comments as of June 27. SheWired.com reported that not all of the comments have been supportive; some of the people against the Pride Oreo used Bible quotes, and a large amount swore to boycott Oreo for supporting homosexuality or getting involved in politics.
According to Mashable.com, an Oreo rep stated about the campaign, "In celebration of the 100th birthday of Oreo cookies, the brand is creating a series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk.
"These ads are in the same style of the print advertising campaign for Oreo's 100th Birthday that launched earlier this year. The new campaign will bring to life trending topics, pop-culture news, milestones or celebrations using images of the iconic cookie and milk.
"In recognition of Pride Month, Oreo created an ad depicting the Rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way."
In a statement to Windy City Times, Kraft Foods Inc.'s Associate Director of Corporate Affairs Basil T. Maglaris said, "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.
"There has been a lot of buzz about the 'Pride' image and the positive comments have far outnumbered any negative comments. The level of engagement certainly shows how relevant OREO is to people even after 100 years."
Andrew Davis