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New Campaign is Launched for Lung Cancer Awareness Month
2006-11-01

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A new national public service campaign, Code Blue for Lung Cancer, will launch Nov. 1 for Lung Cancer Awareness Month. The partnership between the American Legacy Foundation and the National Association of Broadcasters spreads the life-saving message that early detection, quitting smoking and the search for a cure can help make lung cancer history.

The Code Blue campaign is a comprehensive national effort to raise awareness about preventing lung cancer and increase survival rates for those struggling with it. Code Blue includes a 30-minute documentary that explores the devastating impact of lung cancer on four families and discusses how to reduce lung cancer deaths, mainly through early diagnosis and by quitting smoking. The campaign, in both English and Spanish, also includes radio and television public service announcements, a guidebook for local broadcasters, and an accompanying Web site, www.americanlegacy.org/codeblue.


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