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WINDY CITY TIMES
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More 'Negative' Gay-Themed Ads in 2004
2005-02-16
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This article shared 2422 times since Wed Feb 16, 2005
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More 'negative' presentations of gay and lesbian themes appeared in mainstream advertisements in 2004 as compared to the previous year, according to a new study released by the Commercial Closet Association.
Of the 87 ads it rated in 2004, Commercial Closet judged 40 of them ( 45.9 percent ) to be negative. In 2003, only 21 of 110 ads ( 19 percent ) earned the same rating. Findings were based on the organization's ratings for mainstream ads with LGBT themes, archived at www.CommercialCloset.org . The ratings included Positive, Negative, Equal, Gay Vague, and Stereotype.
According to Michael Wilke, Commercial Closet's founder and executive director, 2004 also saw a sharp increase in issue-based advertising, due primarily to the same-sex marriage debate. At least 100 same-sex marriage-related ads were tracked; they came from political candidates, LGBT groups, political organizations, and others. There were also other milestones, including 'Queer Eye for the Straight Guy' expert Thom Filicia pitching Pier 1 Imports and Ellen DeGeneres's ad for American Express.
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This article shared 2422 times since Wed Feb 16, 2005
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