With Pride Month right around the corner, Molson Coors is celebrating the return of its Tap Into Change Program, a program in which proceeds of sales from Molson Coors products at select locations are donated to local LGBTQ+ non-profit organizations, by hosting a kickoff event at Roscoe's Tavern from 7 p.m. to 9 p.m. on Thursday, May 26.
Tap Into Change runs from June 1 through August 31 at 14 participating locations, including: SOFO Tap, North End, Sidetrack, Big Chicks, Progress Bar, Charlie's Chicago, DS Tequila, Meeting House, Cell Block, Splash, The Call, Jack Hammer, 2Bear Tavern Uptown and Roscoe's Tavern. This year, the company will donate $50,000 from proceeds of sales on Molson Coors products sold this summer to 13 local LGBTQ+ and HIV/AIDS organizations, including: Legal Council for Health Justice, Howard Brown Health, Affinity Community Services & Legacy Project, Brave Space Alliance, Open Door Rehabilitation Center, Vital Bridges (Heartland Health Alliance), About Face Theatre, About Face Theatre, Center on Addison, AIDS Foundation of Chicago, Chicagoland Exotic Animal Rescue Institute of Metropolitan Chicago.
The program, which first launched in Chicago 11 years ago, has now raised more than $700,000 for LGBTQ+ and HIV/AIDS nonprofit nationwide.
As part of Molson Coors' commitment to championing diversity, equity and inclusion and supporting LGBTQ+ communities and organizations, the company donates a portion of proceeds of sales at participating accounts in 10 cities to the Equality Federation and local LGBTQ+ organizations through its national Tap Into Change program.
