Windy City Media Group Frontpage News


home search facebook twitter join
Gay News Sponsor Windy City Times 2022-08-31



Miami hotel caters to the gay traveler
TRAVEL Special to the online edition of Windy City Times
by Jeff Guaracino

This article shared 5550 times since Wed Feb 15, 2012
facebook twitter pin it google +1 reddit email

B&Bs and guesthouses that predominately serve the LGBT traveler have been around for decades. Now, it appears that full-service hotels catering to our community just may be gaining ground. Arguably, the famed Axel Hotels in Spain ans Argentina started the gay-focused trend, followed by Miami's Lords South Beach and in March The OUT NYC opens, billed as New York's first gay and straight friendly urban resort.

Native New Yorker Brian Gorman, 36, opened the Lords South Beach Hotel one year ago. South Beach's only hotel to cater almost exclusively to the LGBT community garnered rave reviews and even an item in the New York Times travel section. On the eve of the hotel's massive New Year's Eve celebration, I interviewed the young entrepreneur to find out why his hotel concept has been so successful.

Windy City Times: How is your hotel different than other South Beach hotels?

Brian Gorman: We are about creating a space where anyone who feels different feels comfortable. When you stay at our hotel it is like being at a friend's beach house. You feel like you are at home and you can be who you want to be. Our guests have responded very well.

WCT: Why do you need a gay hotel or as your tagline says an appropriately oriented hotel?

Brian Gorman: It doesn't always have to be about need; why can't it be about want? I am about creating product that supports the individual guest. I wanted to create a hotel for a community where I feel my strongest roots. If you took away my gay community, what community would I be a part of?

WCT: Guests can choose to stay in a room that gives back to the local Miami LGBT community.

Brian Gorman: We do a lot to bring the community together. One program I am very proud of us is called "Rooms That Matter." We have dedicated five rooms in the hotel and each local organization gets 10 percent of the revenue from those rooms. It is a great way to tie a for-profit with a not-for-profit. Among our charities are the Aqua Foundation and Miami Beach Pride. We have given $10,000 to the local community already.

WCT: Lords South Beach is turning one! What have you learned?

Brian Gorman: It's been a major learning curve. We have found who we are and what we are about. Our clientele is mixed. On average, we are 80 percent men and 20 percent women. On party weekends, we are almost 95 percent men. Our staff reflects our clientele. We have lesbians, gays, straights and transgender staff.

WCT: A recent search on your website found very affordable rates for South Beach in season. You have one penthouse for around $350 per night.

Brian Gorman: Before the recession, you couldn't go to the beach unless you wanted to pay $500 a night. To keep the creative spirits connected we try to keep our rates affordable and reasonable. We are trying to create a certain experience here by drawing a certain creative crowd. So most rooms are around $220 per night.

WCT: Any expansion plans?

Brian Gorman: Getting into New York is a possibility. There really is a market for gay hotels and for niche products that helps you stand out.

Jeff Guaracino is a vice president for the Greater Philadelphia Tourism Marketing Corporation ( GPTMC ) and the author of "Gay and Lesbian Tourism: The Essential Guide for Marketing" and is Vice Chair for the International Gay and Lesbian Travel Association ( IGLTA ) . He has learned to how to find the best deals and travel resources out there for our community.

For more on Lords South Beach, email .

This article shared 5550 times since Wed Feb 15, 2012
facebook twitter pin it google +1 reddit email


Gay News

The Haunted Halsted Halloween Parade turns 25 2022-11-02
- The legendary Haunted Halsted Halloween Parade returned for the 25th time on Oct. 31. Kicking off at 7:30 p.m. from Halsted Street and Belmont Avenue, the parade route traveled north before looping back to a large ...

Gay News

Esquire: Chicago has three of the country's 'most fun' LGBTQ+-inclusive bars 2022-10-27
- Esquire magazine's editorial staff curated a list of the "most fun and inclusive LGBTQ+-friendly bars"—and the choices may seem surprising. The magazine chose the Uptown spots Big Chicks and Carol's Pub as well as the Andersonville ...

Gay News

ATTRACTIONS SkyBridge Michigan opens as world's longest timber-towered suspension bridge 2022-10-25
- SkyBridge Michigan is now open as the world's longest timber-towered suspension bridge. After more than a year in the works, SkyBridge Michigan made its debut to the public on Oct. 15, hosting thousands of guests on ...

Gay News

Philadelphia hosts street renaming ceremony for gay tourism expert 2022-10-11
- On Oct. 11, Philadelphia officials will honor the late civic pride booster, celebrated author and former Visit Philadelphia President/CEO Jeff Guaracino by renaming a portion of South 13th Street after the tourism marketer and LGBTQ+ trailblazer ...

Gay News

WORLD Trans women elected, Zambia protest, Spice Girl, public figures come out 2022-10-09
Video below - On Oct. 2, two transgender women won seats in the Brazilian Congress, The Washington Blade reported. Voters in Sao Paulo elected Municipal Councilwoman Erika Hilton, a Black former sex worker who is a member of the ...

Gay News

Chicago voted 'Best Big City' for sixth straight year 2022-10-04
- Choose Chicago President and CEO Lynn Osmond announced that Chicago has been named the "Best Big City in the U.S." for the sixth straight year by Conde Nast Traveler through their 2022 Readers' Choice Awards. The ...

Gay News

21c Museum Hotel Chicago launches art-centered series 2022-09-29
- The spot 21c Museum Hotel Chicago, 55 E. Ontario St.—which blurs the line between a contemporary art museum and a boutique hotel—announced plans for its fall/winter 2022 season and 2023 edition of the "Art of"— a ...

Gay News

Chicago Sky prepare for game three of semis; Fire settle for draw 2022-09-03
- The defending WNBA champions the Chicago Sky will travel to Uncasville, Connecticut for Game 3 and Game 4 of the WNBA semifinals against the Connecticut Sun. Game 3 is on Sunday, Sept. 4, at 12 p.m. ...

Gay News

Pride Journey: Provincetown 2022-09-01
- I think it's safe to say that I found my new happy place. I had visited Provincetown, Massachusetts once before during the winter season and even then, I enjoyed my time there. Of course, P-Town is ...

Gay News

Pride Journey: Orlando 2022-08-31
- Orlando has always been a place close to my heart. Back in 2002, I attended graduate school there as well as worked in the music industry for a company that launched the careers of Backstreet Boys, ...

Gay News

WORLD Trans activist killed, abduction, BlueCity, OutRight, trans golfer 2022-08-28
Video below - The murder of a prominent transgender activist in Argentina has sparked outrage across the country, The Washington Blade reported. Clarín, an Argentine newspaper, reported Alejandra Ironici, 45, was found dead in her home in Santa Fe. ...

Gay News

COMEDY Talking with 'World' traveler Annick Adelle 2022-08-11
- Bay Area attorney Annick Adelle has decided to face one of her biggest fears: stand-up comedy. After starting in 2016, she is releasing her own album and touring throughout the United States. ...

Gay News

SAVOR Travelle at the Langham maintains high standards 2022-07-31
- For years, The Langham has been considered one of the top hotels not only in Chicago, but throughout the world, with the luxury stop having stops from Hong Kong to Boston to Sydney. And for years, ...

Gay News

NATIONAL California ban, HBCUs, silent disco, defaced banner 2022-07-10
- California is banning state-funded travel to four states that passed laws this year prohibiting transgender women and girls from competing in school sports according to their gender identities, The Sacramento Bee reported. State agencies will no ...

Gay News

Index lists safest, most dangerous countries for LGBTQI+ travelers 2022-07-09
- The Star Observer noted that Brunei edged past Nigeria to emerge as the most dangerous country in the world for LGBTQI travelers, according to the annual LGBTQ+ Safety Travel Index. And for the second year in ...


Copyright © 2022 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.







About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam     
Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.