|
|
WINDY CITY TIMES
|
|---|
|
|
|
HAVE A LESSON WITH THAT BEER ...
2001-05-16
|
|
This article shared 788 times since Wed May 16, 2001
|
|
As part of Miller Brewing Company's ongoing ad campaign, the latest TV commercial for Miller Lite breaks new ground in its representation and inclusiveness of the gay community. The ad...entitled "Switcheroo"...features two women flirting with an attractive man at the end of the bar. When another handsome guy sits down beside him, the women think they're about to hit the jackpot...there's a hunky guy for each of them. But when one man takes the other's hand and both men look up and smile, the disappointed women sigh, "Well, at least he's not married."
Designed and produced by Ogilvy & Mather, "Switcheroo" will be seen nationally on network prime-time programming and sports broadcasts...including during the NBA playoffs...as well as on national cable networks ESPN, Comedy Central, Sci-Fi Channel, F/X, USA Networks, TNT, E! Entertainment Television and VH-1. Miller Brewing Company expects the ad to air for at least the next four weeks.
The ad debuted May 3 on NBC's Friends and ER, and played on Will & Grace last week.
"Switcheroo" also can be viewed at The Commercial Closet ( www.commercialcloset.org ) .
Mainstream advertising rarely includes images of LGBT people, and when it does, it often makes them the butt of jokes, GLAAD noted. Miller's bold decision to launch a smart, funny, gay-affirming national ad is a major step forward for gay visibility and inclusiveness, they stated. |
|
|
|
This article shared 788 times since Wed May 16, 2001
|
| ARTICLES YOU MIGHT LIKE |
|---|
| 
|  | News is Out, Word In Black, Comcast NBCUniversal welcomes 16 Journalism Fellows to cover Black, LGBTQ+ communities 2024-04-16
- Philadelphia (April 15, 2024) — Today, News is Out and Word In Black, together announced the 16 fellows selected for The Digital Equity Local Voices Lab, a new initiative powered by Comcast NBCUniversal to place journalists ...
| 
| | VIEWPOINT Meditation on the killing of journalists 2024-04-11
- Trigger warning: I am a journalist and I read newspapers. I've been reading newspapers since I first learned to read. Newspapers were a lively part of the daily life in my family. I even wrote letters ...
| 
| | Coach/activist Tara VanDerveer retires from Stanford after 38 seasons 2024-04-10
- Stanford University women's basketball coach and gender-rights advocate Tara VanDerveer has retired after 38 seasons, media outlets reported. In 45 years as a head coach at Idaho (1978-80), Ohio State ...
| 
| | Lightfoot may be hired to investigate Dolton mayor, trustees 2024-04-06
- A group of Dolton trustees is aiming to hire former Chicago Mayor Lori Lightfoot—who is also an ex-federal prosecutor—to investigate Mayor Tiffany Henyard, media outlets reported. The group wants Lightfoot ...
|
| | Windy City Times receives two Lisagor nominations 2024-03-30
- Chicago Headline Club has announced the finalists for its 2023 Peter Lisagor Awards on March 29. Two Windy City Times journalists were among those finalists. The Peter Lisagor Awards, according to Chicago Headline Club's website, "represent ...
| 
| | Thailand parliament passes landmark marriage bill 2024-03-27
- On March 27, Thailand's parliament approved a marriage-equality bill by an overwhelmingly large margin—a landmark step that moves one of Asia's most liberal countries closer to legalizing same-sex unions, media ...
| 
| | Chicago alder proposes renaming street after Obama 2024-03-22
- Openly gay Black Chicago Ald. Lamont Robinson has proposed renaming Columbus Drive after former U.S. President and city resident Barack Obama, media outlets noted. The street stretches through the Loop from East Grand Avenue to DuSable ...
| 
| | Oprah, Niecy Nash-Betts honored at GLAAD Media Awards 2024-03-15
- Oprah Winfrey and Niecy Nash-Betts were honored at the 35th Annual GLAAD Media Awards that took place in Los Angeles at The Beverly Hilton on March 14. Winfrey received the Vanguard Award, introduced by iconic Chicago ...
| 
| | UPDATE: Nex Benedict's death ruled a suicide; family responds 2024-03-13
- A medical examiner's report concluded that the cause of death of Oklahoma student Nex Benedict (he/they) was suicide, media reports confirmed. Benedict—a 16-year-old transgender student—died Feb. 8, a day after ...
| 
| | State Rep. Kelly Cassidy attacked on social media, allegedly by backers of Burke 2024-02-26
- Illinois state Rep. Kelly Cassidy—a supporter of Cook County state's attorney Democratic candidate Clayton Harris III—posted on social media that a backer of Eileen O'Neill Burke, who's running against Harris ...
| 
| | Chicago Bears hire first woman assistant coach 2024-02-21
- The Chicago Bears are hiring Jennifer King as an offensive assistant, according to The Chicago Sun-Times and other media outlets. She will be an assistant running backs coach. King—who will become the first female assistant coach ...
| 
| | Oprah Winfrey, Niecy Nash-Betts to be honored at the 35 annual GLAAD Media Awards in LA March 14 2024-02-20
--From a press release - Los Angeles, CA -Feb. 20, 2024 - GLAAD announced that global media leader, producer, philanthropist, actress and author Oprah Winfrey will receive GLAAD'sVanguard Award and Emmy-winning actress and producer Niecy ...
| 
| | GLAAD releases report on LGBTQ+ inclusion in video games 2024-02-19
- LGBTQ+ media-advocacy organization GLAAD has released a report on queer inclusion in the world of video games. Among the key findings in "Gaming: The State of LGBTQ Inclusion in Video Games" is that 17%—nearly one in ...
| 
| | Second Glance Productions hosts LGBTQupid Soiree 2024-02-16
- In celebration of Valentine's Day, Chicago based film and media production company Second Glance hosted The LBGTQupid Soiree. The event, which was focused on spinning attitudes on this particular day, was presented at The iO ...
| 
| | GLAAD finds missed chances for LGBTQ+ inclusion in Super Bowl ads 2024-02-12
--From a press release - Sunday, Feb. 11, 2024 — GLAAD is reacting to a lack of LGBTQ storytelling in ads that aired duringSuper Bowl LVIII on Feb. 11 and is reminding brands, corporations and advertising agencies why including the LGBTQ ...
| | |
|
|
|
|
|
 | NATIONAL Trans woman killed, Tenn. law, S. Carolina coach, Evan Low, Idaho schools
| | Through a queer lens: Photographer Paul Mpagi Sepuya discusses Chicago exhibition
| | WORLD Ugandan law, Japan, Cass report, Tegan and Sara, Varadkar done
| | Q FORCE launches 2024 election efforts in Chicago
| | SHOWBIZ Jerrod Carmichael, '9-1-1' actor, Kayne the Lovechild, STARZ shows, Cynthia Erivo | |
|
|
|
|
