As part of Miller Brewing Company's ongoing ad campaign, the latest TV commercial for Miller Lite breaks new ground in its representation and inclusiveness of the gay community. The ad...entitled "Switcheroo"...features two women flirting with an attractive man at the end of the bar. When another handsome guy sits down beside him, the women think they're about to hit the jackpot...there's a hunky guy for each of them. But when one man takes the other's hand and both men look up and smile, the disappointed women sigh, "Well, at least he's not married."
Designed and produced by Ogilvy & Mather, "Switcheroo" will be seen nationally on network prime-time programming and sports broadcasts...including during the NBA playoffs...as well as on national cable networks ESPN, Comedy Central, Sci-Fi Channel, F/X, USA Networks, TNT, E! Entertainment Television and VH-1. Miller Brewing Company expects the ad to air for at least the next four weeks.
The ad debuted May 3 on NBC's Friends and ER, and played on Will & Grace last week.
"Switcheroo" also can be viewed at The Commercial Closet ( www.commercialcloset.org ) .
Mainstream advertising rarely includes images of LGBT people, and when it does, it often makes them the butt of jokes, GLAAD noted. Miller's bold decision to launch a smart, funny, gay-affirming national ad is a major step forward for gay visibility and inclusiveness, they stated.