WINDY CITY TIMES
||Gov. Starts Black AIDS Initiative
by Andrew Davis
This article shared 3890 times since Wed Sep 21, 2005
On Sept. 15, before a packed auditorium at Northeastern Illinois University's Center for Inner City, Gov. Rod Blagojevich announced an expanded HIV/AIDS social marketing effort designed to reach the African-American community with education, prevention and testing.
The campaign is called BASUAH ( Brothers And Sisters United Against HIV/AIDS ) . Numerous media outlets statewide have agreed to help boost this effort geared toward the African-American community. The state will increase funding efforts tenfold to $2.5 million; build media partnerships; and form key partnerships with churches, colleges and even South Africa to address the crisis.
In 2004, the number of reported AIDS cases declined by four percent in Illinois compared to the previous year. Blacks accounted for 54 percent of the cases ( 772 ) , whites 27 percent ( 383 ) and Hispanics 17 percent ( 241 ) . However, while AIDS cases declined, the number of HIV cases increased. In 2004, a total of 2,662 persons reported HIV infection in Illinois, an increase of nearly 16 percent over the previous year. African Americans accounted for more than half the reported cases with 1,406 ( 52.8 percent ) , although they represent just 15 percent of the state's population. Whites consisted of 26 percent of the reported cases and Hispanics made up 15 percent.
BASUAH will include public service announcements ( PSAs ) to air on radio stations throughout the state and print PSAs that will appear in newspapers statewide. Posters, transit ads, printed materials, and events will feature the campaign's slogan, Web site ( www.basuah.org ) and the state's HIV/AIDS hotline for testing sites and prevention information. Some of the Chicago media partners include The Chicago Defender, Clear Channel Radio Group, FOX 32, NBC 5, ABC 7, WGN-TV, CBS 2, WGCI-FM and V103.
This article shared 3890 times since Wed Sep 21, 2005
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