GLAAD has released its 2022 Social Media Safety Index (SMSI).
The SMSI provides recommendations for the industry at large and reports on LGBTQ user safety across the five major social media platforms: Facebook, Instagram, Twitter, YouTube and TikTok.
As a follow up to the pioneering 2021 SMSI, the 2022 edition of the report introduces a Platform Scorecard developed by GLAAD in partnership with Ranking Digital Rights and Goodwin Simon Strategic Research. The scorecard utilizes 12 LGBTQ-specific indicators to generate numeric ratings with regard to LGBTQ safety, privacy and expression.
After reviewing the platforms on measures like explicit protections from hate and harassment for LGBTQ users, offering gender pronoun options on profiles, and prohibiting advertising that could be harmful and/or discriminatory to LGBTQ people, all platforms scored under 50 out of a possible 100.
For example, Instagram received a score of 48. GLAAD has made policy recommendations such as committing to protecting transgender, non-binary, and gender non-conforming users from targeted deadnaming and misgendering; providing all users with tools to express their gender identity; and not permitting third-party advertisers to target users based on their gender identity.
The full report is at indd.adobe.com/view/a86ca4f0-727c-46fb-8fb0-b4df3c15c603.
