GLAAD: LGBTQ people and issues nearly invisible in Super Bowl LVI ads -- From a press release, videos below 2022-02-13
This article shared 1511 times since Sun Feb 13, 2022
Sunday, Feb. 13, 2022 - GLAAD called on brands, corporations, and advertsing agencies to address the near invisibility of meaningful inclusion of LGBTQ stories, people, and issues featured in ads that aired during Super Bowl LVI on Sunday, Feb. 13, 2022.
GLAAD's Visibility Project, a new campaign launched in 2021 with P&G to grow LGBTQ inclusion in advertising, tracked ads that aired during Super Bowl LVI. Among them, only four ads from Google, T-Mobile, NBC, and Peacock feature LGBTQ people, of which none include any explicit LGBTQ storytelling.
The four LGBTQ-inclusive ads from Google, T-Mobile, NBC, and Peacock can be found below and here:
Google: Pixel 6 Camera Commercial, featuring a LGBTQ couple
T-Mobile: 5G Phones Commercial, featuring out superstar Miley Cyrus
NBC: Big Laughs for a Big Game, featuring out comedians Kate McKinnon and Bowen Yang
Peacock: What's Coming To Peacock in 2022?, featuring out actors Kate McKinnon and John Cameron Mitchell
Before the start of the game, out tennis legend and LGBTQ champion Billie Jean King was prominently featured in a segment about Title IX and the importance of equality in sports, stating: "It's hard to understand inclusion until you've been excluded." King also threw the coin toss at Super Bowl LVI.
On the field, the Los Angeles Rams made history by having five openly gay cheerleaders on the sidelines during Super Bowl LVI, as reported by Outsports. Actress Sandra Mae Frank wore a Progress Pride pin while performing the National Anthem with country artist Mickey Guyton and "America the Beautiful" with R&B singer Jhene Aiko in American Sign Language on behalf of the National Association of the Deaf.
Maureen Raisch, a trans artist and NFL employee, designed the logo for this year's Super Bowl.
"GLAAD research shows that audiences look favorably towards brands with LGBTQ-inclusive advertising, yet ad makers are ignoring the data and instead keeping LGBTQ people out of the narrative," said GLAAD President & CEO Sarah Kate Ellis. "Major cultural events like the Super Bowl are incredible opportunities to increase LGBTQ visibility in the world of professional sports and in culture at large, especially at a time when proposed bills around the country target LGBTQ people in unprecedented numbers. The time is now for brands to step up and show they truly support our community by meaningfully spotlighting LGBTQ people and stories, not just during Pride Month but year-round, especially on advertising's biggest night."
Additionally, Vrbo aired a pre-game ad which features LGBTQ people.
Contrary to this year's slate of ads, Super Bowl ad lineups in previous years have been more LGBTQ-inclusive. In 2020, there were at least eleven LGBTQ-inclusive ads from Amazon Alexa, Budweiser, Doritos, HGTV, Microsoft, Olay, Pop Tarts, Sabra, Tide, TurboTax, and Under Armour that aired during Super Bowl LIV. In 2021, at least four LGBTQ-inclusive ads from M&M's, Michelob ULTRA, Logitech, and Paramount+ aired during Super Bowl LV. While the visibility of LGBTQ entertainers and notables within these ads is significant and illustrates progress from previous years, few spotlight LGBTQ stories and voices in definitive and expansive ways.
This article shared 1511 times since Sun Feb 13, 2022
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