Commercial Closet Executive Director Michael Wilke reports that his Web site, CommercialCloset.org, was part of an attack by the Mississippi-based fundamentalist group American Family Association against gay-friendly advertising by Procter & Gamble Co., makers of Tide, Crest, Clairol, Bounty, Max Factor, Tampax, Folgers, Iams, and hundreds of products.
The AFA is boycotting P&G due to a print ad for Downy Wrinkle Releaser that showed two men in bed together (albeit a shadowy, blurry image) and a pile of clothing at the foot of their bed with the headline, 'You were more concerned with taking them off than folding them up.' Ironically, the ad only ran once—four years ago, in Toronto.
The AFA alert linked to the site, and its millions of members hammered them with 1.5 million hits an hour, bringing CommercialCloset.org out of operation for nearly three days.
The Commercial Closet Association works to improve public opinion of the lesbian, gay, bisexual and transgender community by improving their portrayals in mainstream advertising.