New Features Offer Profile Registration for First Time Along with
Confidential Personalization and Added Convenience
FORT WORTH, Texas — American Airlines recently introduced several new, customer-friendly enhancements to its award-winning website, AA.com®.
The improvements provide all site visitors more personalized and convenient experiences when searching or booking travel on AA.com . And for the first time, these updates will invite many of our loyal lesbian, gay, bisexual and transgender ( LGBT ) AAdvantage customers to safely and personally receive travel news, special offers, event updates, and promotions tailored for their needs.
The enhancements have been added to the My Account section of the site, where all customers can view AAdvantage® account information, as well as enter personal contact and password information, reservation preferences, e-mail and fare alert preferences, and preferences for receiving flight status and other notifications.
All AAdvantage customers now have the ability within the My Account section to include more details on their preferred travel interests, such as favorite destinations including the Caribbean, Europe and Asia, travel products including hotels and cruises, or specific travel interests including beach trips, ski vacations, and more. All interested AAdvantage customers now will be offered the added choice to receive timely LGBT-related travel news and updates.
George Carrancho, Manager — American's Rainbow TeAAm said, "In 2006, we became the first airline to launch our own dedicated Rainbow travel page at www.aa.com/rainbow as a friendly way to engage our customers and provide them with valuable travel offers and news on popular LGBT events and destinations. Through our profile registration upgrades, we now ask our customers' consent to express their interests and to allow us to extend a more enjoyable, personal connection through our popular AAdvantage program. This is our next, giant step forward to enhance our relationships while also making it simpler and more convenient for many."
"This innovation demonstrates American's continued commitment to welcoming all customers and its focus on providing customized communications," said Betty Young, American's Director — Diverse Segment Marketing. "We are inviting our customers to deepen their relationship with us so we can become more engaged with each other and better serve them."
American Airlines remains the first and only U.S. airline to earn a 100 percent perfect score over the past nine years on the Human Rights Campaign's Corporate Equality Index — a ranking given to America's top companies for their fair-minded and inclusive policies and employment practices.
Enhancements on AA.com include:
Preferred Travel Interests in My Account
The Preferred Travel Interests enhancement to My Account allows AAdvantage members to select preferred Travel Destinations, Travel Products, and Travel Interests. In turn, members will receive fare alerts and special offers customized to match their selected preferences. American is the first U.S.-based airline to offer this type of customization as well as the first innovator to include this personalization for its LGBT customers among others.
Personal Travel Documentation in My Account
AAdvantage members no longer need to add their travel documentation each time they make reservations for international travel. Now customers have the option to store and maintain travel documentation in their personal profile. Once stored, the customer's travel documentation will be added to future international reservations.
Expanded Lowest Price Guarantee and AAdvantage Miles
American is now offering a lowest price guarantee on flights, hotels, cars, cruises and activities booked at AA.com, while at the same time allowing customers to earn AAdvantage miles on all five products.
AA.com is the first and only U. S.-based airline website to offer customers the ability to earn miles on all travel products, including flights, hotels, car rentals, cruises, and activity purchases — all with a lowest price guarantee.
About AA.com
With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American, and get customized DealFinderSM alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. ( NYSE: AMR )
