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WINDY CITY TIMES
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Burger King unveils film celebrating self-expression
From a press release
2014-07-02
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This article shared 3761 times since Wed Jul 2, 2014
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MIAMI — July 2, 2014 — Burger King Worldwide, Inc. ( NYSE: BKW ) is broadcasting a widespread message in support of self-expression with a digital film launching today on Youtube.com/BurgerKing. The film was created at a BURGER KING® restaurant at the heart of the San Francisco Pride Parade route where a limited edition PROUD WHOPPER® Sandwich was added to the menu. Guests who ordered the PROUD WHOPPER® Sandwich were surprised because it is in fact, the same iconic fire-grilled WHOPPER® Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: "we are all the same inside."
The film captures the brand's new "BE YOUR WAYSM" spirit through emotionally charged reactions. The written message inside the PROUD WHOPPER® Sandwich wrapper, "we are all the same inside," speaks volumes and truly showcases what it means to "BE YOUR WAYSM". The intent of the "BE YOUR WAYSM" global attitude is not to tell anyone how they should live, but rather aims to elevate "HAVE IT YOUR WAY®" to an even more meaningful place.
"We are always looking to engage our guests on a local level and be part of regionally relevant events," said Kelly Gomez, Director of West Coast Field Marketing, BURGER KING® West Division. "With one of our restaurants on the Pride Parade route, it was a natural fit to be involved and celebrate by giving something back to the community."
The PROUD WHOPPER® Sandwich is $4.29 and available exclusively at the BURGER KING® restaurant located at 1200 Market Street through July 3rd. All PROUD WHOPPER® Sandwich sales will be donated to the BURGER KING McLAMORESM Foundation, for scholarships benefiting LGBT college-bound, high school seniors graduating in spring 2015.
"BURGER KING® restaurants have always been places to eat great tasting food, let your guard down and just be yourself without any judgment," said Fernando Machado, Burger King Corporation Senior Vice President Global Brand Management. "The film and PROUD WHOPPER® Sandwich are the first of many different opportunities to bring the "BE YOUR WAYSM" global attitude to life in unexpected ways."
Join the conversation @BurgerKing #BeYourWay.
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This article shared 3761 times since Wed Jul 2, 2014
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