Windy City Media Group Frontpage News

THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985

home search facebook twitter join
Gay News Sponsor Windy City Times 2022-03-16
DOWNLOAD ISSUE
Donate

Sponsor
Sponsor
Sponsor

  PRESS RELEASES

National LGBT newspaper alliance forms
From a news release
2012-06-27

This article shared 10036 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email


NEW YORK — A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities.

The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.

"The regional LGBT media continue to serve their communities with strong newspapers and online content," said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. "The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities."

The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that spent in local markets.

NGMA is a new alliance of the "best of the best" in LGBT media, representing long-time brand names in regional media, including the Bay Area Reporter in San Francisco and the Washington Blade, both founded more than 40 years ago, the Blade in 1969 and BAR just two years after the Stonewall Riots marking the start of the modern gay-rights movement. Other NGMA members are Bay Windows (Boston), Between the Lines (Detroit), the Dallas Voice, Gay City News (New York City), GA Voice (Atlanta), and Windy City Times (Chicago). These papers, along with their digital extensions represent an estimated 500,000 weekly newspaper readers.

Rivendell Media, the oldest and most experienced media rep. firm representing LGBT media to advertising and marketing companies, founded NGMA in 2011. "NGMA is the premiere vehicle for national advertisers to reach the gay and lesbian marketplace," said Todd Evans, president of Rivendell, which also represents more than 100 other LGBT media.

"Gay media is local media," said Evans. "It provides the best on-the-ground information to serve the diverse LGBT community. No one media outlet can be all things to the LGBT community, but regional media can do this best." The NGMA has its roots in the old National Gay Newspaper Guild, which provided the impetus for growth in the gay marketplace by providing the first verifiable readership demographics surveys of the gay press that sparked interest by Madison Avenue. Today the demographics of the LGBT consumer are well documented and this new organization will further the growth of LGBT media and provide the opportunities Madison Avenue demands today.

ABOUT NGMA:

The National Gay Media Association is a professional organization dedicated to bringing together common marketing procedures and standards to local gay media outlets, print or digital, to encourage and promote national advertising.

For further information, contact Todd Evans, Rivendell Media 212-242-6863.


This article shared 10036 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email

  ARTICLES YOU MIGHT LIKE

Gay News

Johnny Weir envisions his dream of hosting the Eurovision Song Contest's live stream 2022-05-21
- Johnny Weir envisions his dream of hosting the Eurovision Song Contest's live stream by Jerry Nunn Out figure skater Johnny Weir is an award-winning Olympian and an LGBTQ+ champion. This gay media spokesman brings past experience ...


Gay News

HIV/AIDS activist Rae Lewis-Thornton on her new memoir, 'Unprotected' 2022-05-18
- Emmy-winning HIV/AIDS activist, author, minister, political organizer, motivational speaker, life coach, jewelry designer and social media figure Rae Clara Lewis-Thornton's recently released book, Unprotected: A Memoir, is already a pre-release ...


Gay News

33rd Annual GLAAD Media Awards in New York honor Judith Light, Wilson Cruz and more 2022-05-07
-- From a press release - New York - Friday, May 6 — GLAAD announced recipients for 16 of this year's 30 categories for the 33rd Annual GLAAD Media Awards on May 6. Additional categories were announced in Los Angeles on April ...


Gay News

LGBTQ+ woman appointed as White House press secretary; GLAAD comments 2022-05-05
- On May 5, President Biden announced Karine Jean-Pierre has been promoted to be assistant to the president and White House press secretary, according to a White House media release. Jean-Pierre will step into the press secretary ...


Gay News

TELEVISION Peacock cancels rebooted 'Saved by the Bell' 2022-05-05
- Only a month after the reboot of the classic NBC comedy Saved by the Bell won Outstanding Comedy Series at the GLAAD Media Awards, Peacock has canceled the show after two seasons, Deadline reported. The second ...


Gay News

Chappelle attacked at Netflix event; man charged with misdemeanors [UPDATES] 2022-05-04
- Social media exploded overnight on May 3 with reports that comedian Dave Chappelle was attacked at his Hollywood Bowl Show, which was a part of the Netflix Is a Joke Festival, according to Deadline. Apparently, Chappelle ...


Gay News

Reader owner steps down; paper can now go nonprofit route 2022-04-26
- Chicago Reader co-owner Len Goodman and three board members stepped down April 26 amid protests from employees, freeing the embattled alternative newspaper to transition to a nonprofit organization, The Chicago Tribune reported. The Reader has been ...


Gay News

Ehrlich, Mojica among latest Victory Fund-endorsed candidates 2022-04-26
- LGBTQ Victory Fund, the only national organization dedicated to electing LGBTQ leaders to public office, endorsed 37 more out LGBTQ candidates, a media release noted. Victory Fund has now endorsed 274 candidates running in the 2022 ...


Gay News

Readers invited to take survey on LGBTQ+ community media and organizations 2022-04-19
- Windy City Times is asking people to take a short LGBTQ+ survey from Community Marketing & Insights, an LGBTQ+ market-research firm. For more than a decade, this survey has provided free data to help non-profits, universities ...


Gay News

Chicago Fashion Week taking place April 24-May 1 2022-04-19
- FashionBar, LLC announced Chicago Fashion Week will take place April 24-May 1 on the third floor of Water Tower Place, 835 N. Michigan Ave. Some of the shows will include "Emerging Students" (April 26), "Trans, Media ...


Gay News

Kane County high school 'promposal' criticized as racist 2022-04-19
- A recent promposal involving students at Kane County's Central High School has been criticized as racist, ABC 7 Chicago reported. A photo of the promposal that's being shared on social media shows two teens holding a ...


Gay News

Judith Light to receive GLAAD's Excellence in Media Award 2022-04-12
- GLAAD announced that multiple Tony- and Emmy-winning actress, producer and activist Judith Light will receive the Excellence in Media Award that will be presented by queer performer and Oscar winner Ariana DeBose at the 33rd Annual ...


Gay News

POLITICS Gay media owner to run for Chicago mayor 2022-04-06
- Dennis J. "DJ" Doran—the openly gay owner of the LGBTQ+-focused Aequalitas Media—is planning a run for Chicago mayor. Doran, a Lake View resident, has acknowledged he is an outsider—but he also believes that designation is an ...


Gay News

33rd Annual GLAAD awards take place; award recipients include 'Drag Race,' 'Hacks,' Mj Rodriguez 2022-04-04
-- From a press release - Los Angeles - Sunday, April 3—GLAAD announced recipients for 16 of this year's 30 categories for the 33rd Annual GLAAD Media Awards. Kacey Musgraves received the Vanguard Award from Ben Platt, and Michaela Jaé Rodriguez received ...


Gay News

GLAAD responds to State Dept.'s announcement about availability of gender-neutral passports 2022-03-31
-- From a press release - Thursday, March 31, 2022 - GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, is responding to the Biden administration's announcement implementing updates to identity ...


 



Copyright © 2022 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 
 

TRENDINGBREAKINGPHOTOS







Sponsor
Sponsor
Sponsor


 



Donate


About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.